bibliography
I love reading. Here's a list of business and marketing related material I read and recommend.
In case you wonder: The list is in random order.
 

 
Magazines

  • Wired
  • Fast Company

 
Books - Leadership / Business

  • Hit Refresh by Satya Nadella
  • Originals: How Non-Conformists Move the World by Adam Grant
  • Given and Take: A Revolutionary Approach to Success by Adam M. Grant
  • The Subtle Art of Not Giving a F*ck by Mark Manson
  • The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever by Michael Bungay Stanier
  • Team of Teams by General Stanley McChrystal
  • Difficult Conversations, How to Discuss What Matters Most by Douglas Stone, Bruce Patton & Sheila Heen
  • What the Dog Saw by Malcolm Gladwell
  • The Achievment Habit by Bernard Roth
  • The Hard Things About the Hard Things by Ben Horowitz
  • Start with Why by Simon Sinek
  • Six Simple Rules, How to Manage Complexity without Getting Complicated by Yves Morieux & Peter Tollman
  • Confessions of a Public Speaker by Scott Berkun
  • The Game of Work by Charles A. Coonradt
  • The Innovator's Dilemma by Clayton M. Christensen
  • Die Porsche-Saga: Eine Familiengeschichte des Automobils by Thomas Ammann & Stefan Aust
  • Switch: How to Change Things When Change Is Hard by Chip Heath & Dan Heath
  • Free: The Economics of Abundance and Why Zero Pricing Is Changing the Face of Business by Chris Anderson
  • The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
  • Sam Walton - Made in America by Sam Walton with John Huey
  • The Google Story by David A. Vise
  • Confessions of an Economic Hit Man by John Perkins
  • How Full Is Your Bucket? by Tom Roth & Donald O. Clifton
  • Rules for Revolutionaries by Guy Kawasaki
  • Wired: A Romance by Gary Wolf
  • Salons: The Joy Of Conversation by Jaida N'ha Sandra & Jon Spayde
  • Swoosh: The Unauthorized Story of Nike and the Men Who Played There by J. B. Strasser & Laurie Becklund
  • The Five Temptations of a CEO: A Leadership Fable by Patrick Lencioni
  • First, Break All the Rules: What the World's Greatest Managers Do Differently by Marcus Buckingham & Curt Coffman
  • Now, Discover Your Strengths by Marcus Buckingham & Donald O. Clifton
  • The Essential Drucker by Peter F. Drucker
  • The Daily Drucker by Peter F. Drucker
  • Survival Is Not Enought: Zooming, Evolution, and the Future of Your Company by Seth Godin
  • Getting It Done : How to Lead When You're not in Charge by Roger Fisher & Alan Sharp
  • The Simplicity Survival Handbook by Bill Jensen
  • Digital McLuhan by Paul Levinson
  • Now Or Never by Mary Modahl
  • Futurize Your Enterprise by David Siegel
  • Release 2.0 by Esther Dyson
  • The Age Of Unreason by Charles Handy
  • The Dibert Principle by Scott Adams
  • Focus: The Future of Your Company Depends on It by Al Ries
  • In Search of Excellence: Lessons from America's Best-Run Companies by Tom Peters & Robert H. Waterman Jr.
  • Burn Rate by Michael Wolff

 
Books - Marketing

  • The Story Factor by Annette Simmons
  • Confessions of a Public Speaker by Scott Berkun
  • Selling Blue Elephants by Howard R. Moskowitz & Alex Gofman
  • Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
  • How Customers Think by Gerald Zaltman
  • The Tipping Point: How Little Things Can Make a Big Difference by Malcom Gladwell
  • No Logo by Naomi Klein
  • Unleashing The Idea Virus by Seth Godin
  • Neununddreißigneunzig by Frederic Beigbeder (a scarcastic novel with entertaining insights into the micro cosmos of the ad agency world)
  • The One-to-One Manager by Don Peppers & Martha Rogers
  • Permission Marketing by Seth Godin
  • Max-e-Marketing in the Net Future by Stan Rapp
  • Enterprise One-to-One: Tools for Competing in the Interactive Age by Don Peppers & Martha Rogers
  • Interactive Marketing by Andreas Weber & Jürgen Rösger (a german book about online marketing)
  • Secrets of Successful Web Sites : Project Management on the World Wide Web by David Siegel
  • Das Handbuch des Automobilmarketings by Willi Diez (the bible about automotive marketing in Germany)
  • Premium Power by Philipp G. Rosengarten & Christoph B. Stürmer (the secrets of the sucess of Mercedes-Benz, BMW, Porsche and Audi)
  • Marketing-Strategien. Systematische Kursbestimmung in schwierigen Märkten by Jochen Becker (a must-read on marketing strategy)
  • Confessions of an Advertising Man by David Ogilvy
  • Ogilvy on Advertising by David Ogilvy
  • Werbung mit Power by Matthias Heiner & Friedhelm Schwarz (explaining marketing controlling)
  • Sehr geehrter Herr Magg by Jürgen Sprenzinger (an entertaining book about customer service and complaint management)
  • Generation Golf by Florian Illies (the Volkswagen Golf has become the mascot of a whole generation - this book is about this generation)
  • Die Tolle Kiste by Ekkehhart Rudolph (this book is about the very sucessfull ad campaign for the Fiat Panda)