Books - Leadership / Business

• The Bomber Mafia: A Dream, a Temptation, and the Longest Night of the Second World War by Malcolm Gladwell
• The Ride of a Lifetime by Robert Iger
• Working Backwards: Insights, Stories, and Secrets from Inside Amazon by Colin Bryar
• Dare to Lead by Brené Brown
• The Innovators by Walter Isaacson
• The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone
• Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future by Ashlee Vance
• Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert
• Turn The Ship Around!: A True Story of Building Leaders by Breaking the Rules by L. David Marquet
• Into The Woods: How Stories Work and Why We Tell Them by John Yorke
• Bad Blood: Secrets and Lies in a Silicon Valley Startup by John Carreyrou
• Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework by Mik Kersten
• Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
• Principles: Life and Work by Ray Dalio
• Leaders Eat Last: Why Some Teams Pull Together and Others Don't by Simon Sinek
• Hit Refresh by Satya Nadella
• Originals: How Non-Conformists Move the World by Adam Grant
• Given and Take: A Revolutionary Approach to Success by Adam M. Grant
• The Subtle Art of Not Giving a F*ck by Mark Manson
• The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever by Michael Bungay Stanier
• Team of Teams by General Stanley McChrystal
• Difficult Conversations, How to Discuss What Matters Most by Douglas Stone, Bruce Patton & Sheila Heen
• What the Dog Saw by Malcolm Gladwell
• The Achievment Habit by Bernard Roth
• The Hard Things About the Hard Things by Ben Horowitz
• Start with Why by Simon Sinek
• Six Simple Rules, How to Manage Complexity without Getting Complicated by Yves Morieux & Peter Tollman
• Confessions of a Public Speaker by Scott Berkun
• The Game of Work by Charles A. Coonradt
• The Innovator's Dilemma by Clayton M. Christensen
• Die Porsche-Saga: Eine Familiengeschichte des Automobils by Thomas Ammann & Stefan Aust
• Switch: How to Change Things When Change Is Hard by Chip Heath & Dan Heath
• Free: The Economics of Abundance and Why Zero Pricing Is Changing the Face of Business by Chris Anderson
• The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
• Sam Walton - Made in America by Sam Walton with John Huey
• The Google Story by David A. Vise
• Confessions of an Economic Hit Man by John Perkins
• How Full Is Your Bucket? by Tom Roth & Donald O. Clifton
• Rules for Revolutionaries by Guy Kawasaki
• Wired: A Romance by Gary Wolf
• Salons: The Joy Of Conversation by Jaida N'ha Sandra & Jon Spayde
• Swoosh: The Unauthorized Story of Nike and the Men Who Played There by J. B. Strasser & Laurie Becklund
• The Five Temptations of a CEO: A Leadership Fable by Patrick Lencioni
• First, Break All the Rules: What the World's Greatest Managers Do Differently by Marcus Buckingham & Curt Coffman
• Now, Discover Your Strengths by Marcus Buckingham & Donald O. Clifton
• The Essential Drucker by Peter F. Drucker
• The Daily Drucker by Peter F. Drucker
• Survival Is Not Enought: Zooming, Evolution, and the Future of Your Company by Seth Godin
• Getting It Done : How to Lead When You're not in Charge by Roger Fisher & Alan Sharp
• The Simplicity Survival Handbook by Bill Jensen
• Digital McLuhan by Paul Levinson
• Now Or Never by Mary Modahl
• Futurize Your Enterprise by David Siegel
• Release 2.0 by Esther Dyson
• The Age Of Unreason by Charles Handy
• The Dibert Principle by Scott Adams
• Focus: The Future of Your Company Depends on It by Al Ries
• In Search of Excellence: Lessons from America's Best-Run Companies by Tom Peters & Robert H. Waterman Jr.
• Burn Rate by Michael Wolff

 
Books - Marketing

• The Story Factor by Annette Simmons
• Confessions of a Public Speaker by Scott Berkun
• Selling Blue Elephants by Howard R. Moskowitz & Alex Gofman
• Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
• How Customers Think by Gerald Zaltman
• The Tipping Point: How Little Things Can Make a Big Difference by Malcom Gladwell
• No Logo by Naomi Klein
• Unleashing The Idea Virus by Seth Godin
• Neununddreißigneunzig by Frederic Beigbeder (a scarcastic novel with entertaining insights into the micro cosmos of the ad agency world)
• The One-to-One Manager by Don Peppers & Martha Rogers
• Permission Marketing by Seth Godin
• Max-e-Marketing in the Net Future by Stan Rapp
• Enterprise One-to-One: Tools for Competing in the Interactive Age by Don Peppers & Martha Rogers
• Interactive Marketing by Andreas Weber & Jürgen Rösger (a german book about online marketing)
• Secrets of Successful Web Sites : Project Management on the World Wide Web by David Siegel
• Das Handbuch des Automobilmarketings by Willi Diez (the bible about automotive marketing in Germany)
• Premium Power by Philipp G. Rosengarten & Christoph B. Stürmer (the secrets of the sucess of Mercedes-Benz, BMW, Porsche and Audi)
• Marketing-Strategien. Systematische Kursbestimmung in schwierigen Märkten by Jochen Becker (a must-read on marketing strategy)
• Confessions of an Advertising Man by David Ogilvy
• Ogilvy on Advertising by David Ogilvy
• Werbung mit Power by Matthias Heiner & Friedhelm Schwarz (explaining marketing controlling)
• Sehr geehrter Herr Magg by Jürgen Sprenzinger (an entertaining book about customer service and complaint management)
• Generation Golf by Florian Illies (the Volkswagen Golf has become the mascot of a whole generation - this book is about this generation)
• Die Tolle Kiste by Ekkehhart Rudolph (this book is about the very sucessfull ad campaign for the Fiat Panda)